KPI Definition Canvas
Define a KPI before it reaches the dashboard: formula, source, owner, time window, segments, exclusions, and the business decision the metric should support.
What you can do with this asset
The KPI Definition Canvas is for teams that use the same metric name but calculate or interpret it differently. It connects each KPI to a business question, then makes the formula, source of truth, owner, reporting window, segmentation, exclusions, and limitations explicit. Use it before dashboard implementation or during analytics cleanup when reporting debates are consuming more time than the decision itself.
What's included
Before
- The same KPI means different things to different teams
- Metrics are tracked because they are available
- Dashboard debates focus on definitions instead of decisions
With this asset
- Each KPI has a reproducible definition
- The source of truth and owner are visible
- Metrics are connected to a decision the team can make
Ways to use this asset
Explore more AI assets for your goal
Find related collections, practical use cases and ideas for your next task.
Ideas to help you get started
Explore related articles for practical tips, context and ways to put this asset to use.
A dashboard cannot fix an unclear question
Before building another dashboard, write the decision it should support. A clear question determines the metric, segment, time window, and level of detail you actually need.
Read articleHow to Build a Marketing Measurement Plan Before You Track Everything
A step-by-step marketing measurement plan covering business questions, KPI definitions, events, data sources, segmentation, attribution assumptions, QA, and decision-ready reporting.
Read articleHow to write an experiment result people can trust
A trustworthy experiment readout separates setup, observed result, limitations, interpretation, and next decision. Make it easy for a reader to see what the test did — and did not — prove.
Read articleMake Better Data Lab creates practical analytics workflows for KPI definition, marketing measurement, experiment design, and decision-ready reporting. Its templates help teams connect metrics to questions, decisions, and trustworthy interpretation.
More AI assets for your next task
Experiment Readout Template
Write experiment and A/B test readouts that separate setup, observed results, limitations, interpretation, and the decision the team will make next.
Marketing Measurement Plan
Plan marketing tracking from business questions backward into KPIs, events, properties, sources of truth, attribution assumptions, QA, and reporting cadence.
Data Handoff Checklist
Design cleaner handoffs between people, tools, and AI workflows by making required data, ownership, exceptions, and completion criteria explicit.
Share what works for you
Have a useful prompt, agent, skill, workflow or other AI asset? Help others put it to work. Every public listing is reviewed before publication.
Become a creator