Data Lab
Make Better Data Lab creates practical analytics workflows for KPI definition, marketing measurement, experiment design, and decision-ready reporting. Its templates help teams connect metrics to questions, decisions, and trustworthy interpretation.
Browse Toolkit built for real work. Topics include analytics, KPI design, marketing analytics, marketing measurement.
AI assets by Data Lab
Marketing Measurement Plan
Plan marketing tracking from business questions backward into KPIs, events, properties, sources of truth, attribution assumptions, QA, and reporting cadence.
Experiment Readout Template
Write experiment and A/B test readouts that separate setup, observed results, limitations, interpretation, and the decision the team will make next.
KPI Definition Canvas
Define a KPI before it reaches the dashboard: formula, source, owner, time window, segments, exclusions, and the business decision the metric should support.
What this creator brings to the work
- Decision-led measurement
- Clear KPI definitions
- Trustworthy experiment readouts
Guides and articles by Data Lab
How to Build a Marketing Measurement Plan Before You Track Everything
A step-by-step marketing measurement plan covering business questions, KPI definitions, events, data sources, segmentation, attribution assumptions, QA, and decision-ready reporting.
How to write an experiment result people can trust
A trustworthy experiment readout separates setup, observed result, limitations, interpretation, and next decision. Make it easy for a reader to see what the test did — and did not — prove.
The metric is not the decision
Metrics describe part of reality. Decisions require context, thresholds, trade-offs, and ownership. Keep the number separate from the action you choose because of it.
A dashboard cannot fix an unclear question
Before building another dashboard, write the decision it should support. A clear question determines the metric, segment, time window, and level of detail you actually need.
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