Onboarding Friction Audit
Audit the first-use journey for unclear expectations, unnecessary setup, decision friction, missing context, and the steps that block users from reaching meaningful value.
What you can do with this asset
The Onboarding Friction Audit helps product teams inspect the first minutes of the customer experience from the user’s perspective. Map the first meaningful outcome, then review each step for unanswered questions, required versus optional setup, confusing choices, expectation gaps, and unclear next actions. Use behavioral data and observed user sessions alongside the audit to decide which friction deserves a test.
What's included
Before
- Onboarding is optimized screen by screen
- Every useful preference is requested before value
- Drop-off data shows where users leave but not what confused them
With this asset
- The first meaningful outcome anchors the audit
- Required setup is separated from optional optimization
- Friction hypotheses can be tested with behavior and observation
Ways to use this asset
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