Problem Interview Guide
Run problem interviews around recent behavior, current workflows, workarounds, consequences, and decision context before asking customers to evaluate a proposed solution.
What you can do with this asset
The Problem Interview Guide is built for founders, product teams, and B2B sellers who need to understand a problem before committing to a feature, offer, or workflow. It keeps questions anchored to recent examples: what the person was trying to do, what made it difficult, what they tried instead, and what happened because of the problem. The guide deliberately avoids turning the interview into a pitch or a request for hypothetical feature preferences.
What's included
Before
- Interviews ask whether people like a proposed solution
- Customers are asked to predict future behavior
- Notes collect opinions without the context behind them
With this asset
- Questions focus on recent real situations
- Workarounds and consequences make problem severity clearer
- The team leaves with evidence and new questions, not feature votes
Ways to use this asset
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