Sales guide

Free AI Sales Skills, Prompts & Workflows

AI should help a salesperson prepare and think, not sound automated. These assets strengthen the core moments of a deal while keeping facts, judgment, and the buyer conversation human.

Editorial note: this guide compares Make Better's own currently published catalog. “Best” means best fit for the stated use case among those available assets, not a claim that we independently tested every template on the internet.

Our picks

Which template should you use?

Choose by the job you need to do, not by the position in the list. Each pick below has a different role in the workflow.

Best for discovery

Discovery Call Planner

Best for: Preparing stronger sales calls

Organizes account context, hypotheses, questions, and next steps.

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Best for conversations

Consultative Sales Script

Best for: Running buyer-focused calls

Provides structure without turning the call into a rigid interrogation.

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Best for proposals

Sales Proposal Writer

Best for: Turning discovery into a clear offer

Connects the buyer's problem, scope, proof, and next decision.

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Best for objections

Sales Objection Handler

Best for: Preparing thoughtful responses

Helps diagnose the concern before answering it.

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Best for negotiation

Sales Negotiation Coach

Best for: Planning trade-offs and boundaries

Builds a negotiation plan around interests, options, and walk-away points.

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Best for systems

Sales Funnel Builder

Best for: Designing the full sales journey

Maps stages, buyer actions, evidence, and conversion gaps.

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How we chose

What makes a useful template in this category

Improves buyer understanding

The asset should create better questions and clearer next steps.

Uses verified context

Account facts and buyer statements must stay separate from assumptions.

Supports human selling

Use AI for preparation and drafts, not impersonation or pressure.

Current catalog

Open the free templates

The individual asset page shows the current availability, description, and claim flow. Pricing on that page always takes precedence over this editorial guide.

Need the workflow first?

Use the practical guide before choosing a template

The use-case page walks through the job step by step and explains when each type of resource becomes useful.

Open use case
Want broader context?

Explore the topic hub or full collection

Use the topic hub for guides and concepts. Use the collection when you want a focused catalog view without the comparison layer.

Common questions

Questions before you choose

What is the best free AI sales asset to start with?

Start with Discovery Call Planner because strong discovery improves every later sales asset.

Can these assets write sales emails too?

Yes. Sales Email Writer is available in the same collection for personalized follow-up and outreach.

Do these assets replace a CRM?

No. They are downloadable task workflows for ChatGPT or Claude, not a CRM platform.

Related comparisons

Compare templates for adjacent jobs