Best Free SEO Templates, Workflows & AI Assets for Website Growth
These are not standalone SEO software platforms. They are free, downloadable AI assets that give ChatGPT or Claude a structured workflow for high-value SEO tasks—from finding opportunities to auditing technical blockers and planning implementation.
Editorial note: this guide compares Make Better's own currently published catalog. “Best” means best fit for the stated use case among those available assets, not a claim that we independently tested every template on the internet.
Which template should you use?
Choose by the job you need to do, not by the position in the list. Each pick below has a different role in the workflow.
SEO Audit
Best for: Finding the biggest SEO opportunities
Creates a prioritized view across technical, content, and on-page issues.
View templateTechnical SEO Auditor
Best for: Checking crawl and indexation risks
Guides a structured technical review and turns findings into actions.
View templateKeyword Opportunity Research
Best for: Finding realistic search opportunities
Evaluates intent, relevance, competition, and business value together.
View templateMetadata Optimizer
Best for: Improving titles and descriptions
Creates search-friendly metadata aligned to page intent.
View templateSchema Markup Planner
Best for: Choosing valid schema
Maps page content to appropriate schema types without inventing facts.
View templateSite Architecture Builder
Best for: Planning pages and internal links
Organizes topics and intent into a crawlable site hierarchy.
View templateWhat makes a useful template in this category
Matches search intent
Recommendations must fit the page, query, and user need.
Prioritizes impact
Fix blockers and high-value pages before low-impact polish.
Avoids invented evidence
Schema, claims, and keyword conclusions must stay grounded in real data.
Open the free templates
The individual asset page shows the current availability, description, and claim flow. Pricing on that page always takes precedence over this editorial guide.
SEO Audit
Audit a website across content, on-page SEO, internal links, and indexability.
Keyword Opportunity Research
Find keyword and topic opportunities based on intent, ranking potential, and business value.
Technical SEO Auditor
Audit crawling, indexing, rendering, performance, schema, and migrations.
Site Architecture Builder
Design search-friendly navigation, page hierarchy, URLs, and internal linking.
Metadata Optimizer
Write stronger page titles and meta descriptions aligned with search intent.
Schema Markup Planner
Plan and draft accurate JSON-LD structured data for eligible page types.
Use the practical guide before choosing a template
The use-case page walks through the job step by step and explains when each type of resource becomes useful.
Open use caseExplore the topic hub or full collection
Use the topic hub for guides and concepts. Use the collection when you want a focused catalog view without the comparison layer.
Questions before you choose
What is the best free SEO asset in this list?
Start with SEO Audit for a broad review, then use Technical SEO Auditor for crawl or indexing problems.
Can these assets replace Search Console?
No. Use Search Console and analytics as evidence; these assets help analyze and act on that evidence.
Can beginners use them?
Yes. Each asset gives a structured workflow, but technical changes should still be reviewed before publishing.