Free AI Social Media Prompts, Skills & Templates
Social media gets easier when strategy and production use the same system. These assets help you decide what to publish, create platform-ready formats, and keep a consistent cadence.
Editorial note: this guide compares Make Better's own currently published catalog. “Best” means best fit for the stated use case among those available assets, not a claim that we independently tested every template on the internet.
Which template should you use?
Choose by the job you need to do, not by the position in the list. Each pick below has a different role in the workflow.
Social Media Strategy Builder
Best for: Connecting content to business goals
Creates the strategic base before the posting calendar.
View template30-Day Content Calendar
Best for: Planning a consistent month
Balances themes, goals, and formats across 30 days.
View templateInstagram Carousel Creator
Best for: Creating educational carousels
Builds a logical slide flow with a clear opening and close.
View templateShort-Form Video Script Writer
Best for: Reels, Shorts, and TikTok scripts
Keeps the script focused on one idea and one audience action.
View templateLinkedIn Profile Optimizer
Best for: Improving profile positioning
Aligns the headline, about section, proof, and call to action.
View templateHook Generator
Best for: Making posts more compelling
Provides multiple audience-relevant ways to open a post.
View templateWhat makes a useful template in this category
Matches the platform
Choose the format and constraints of the channel you use.
Connects to a goal
Reach, leads, trust, and conversion require different content decisions.
Creates consistency
A repeatable workflow matters more than one viral-looking draft.
Open the free templates
The individual asset page shows the current availability, description, and claim flow. Pricing on that page always takes precedence over this editorial guide.
Hook Generator
Generate 10 strong hooks for ads, posts, emails, articles, and videos.
Social Media Strategy Builder
Build a focused social strategy tied to reach, leads, or sales.
30-Day Content Calendar
Build a focused 30-day content plan your team can realistically publish.
Instagram Carousel Creator
Create saveable Instagram carousels with complete slide-by-slide copy.
Short-Form Video Script Writer
Write natural scripts for Reels, TikTok, Shorts, and video ads.
LinkedIn Profile Optimizer
Rewrite LinkedIn profiles for clearer positioning, trust, and discovery.
Use the practical guide before choosing a template
The use-case page walks through the job step by step and explains when each type of resource becomes useful.
Open use caseExplore the topic hub or full collection
Use the topic hub for guides and concepts. Use the collection when you want a focused catalog view without the comparison layer.
Questions before you choose
Are these social media assets free?
Yes. The listed Make Better assets are currently free unless their asset page says otherwise.
Which asset is best for LinkedIn?
Use LinkedIn Profile Optimizer for positioning, then Hook Generator and 30-Day Content Calendar for publishing.
Can a small business use these assets?
Yes. Add your audience, offer, resources, and channel constraints before running the workflow.
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