Free AI Marketing Skills, Prompts & Workflows
The best AI marketing tool is the one that removes a real bottleneck without removing judgment. These free Make Better assets help marketers plan, write, repurpose, and publish with a clear workflow.
Editorial note: this guide compares Make Better's own currently published catalog. “Best” means best fit for the stated use case among those available assets, not a claim that we independently tested every template on the internet.
Which template should you use?
Choose by the job you need to do, not by the position in the list. Each pick below has a different role in the workflow.
Social Media Strategy Builder
Best for: Building a focused channel plan
Turns goals, audience, positioning, and channels into an actionable social strategy.
View template30-Day Content Calendar
Best for: Planning a month of content
Creates a balanced publishing plan instead of disconnected post ideas.
View templateLanding Page Copywriter
Best for: Drafting landing-page messaging
Structures the promise, proof, objections, and call to action.
View templateNewsletter Builder
Best for: Writing useful newsletters
Builds a readable issue around one clear idea and next action.
View templateContent Repurposing System
Best for: Turning one asset into many formats
Adapts a strong source idea across channels without simple copy-paste.
View templateHook Generator
Best for: Improving opening lines
Generates and filters hooks around audience tension and relevance.
View templateWhat makes a useful template in this category
Fits a real marketing job
Choose an asset for a specific bottleneck: planning, writing, conversion, or distribution.
Uses your context
Strong outputs depend on real audience, offer, proof, and channel constraints.
Keeps review human
Claims, positioning, and final copy still need a marketer's judgment.
Open the free templates
The individual asset page shows the current availability, description, and claim flow. Pricing on that page always takes precedence over this editorial guide.
Hook Generator
Generate 10 strong hooks for ads, posts, emails, articles, and videos.
Social Media Strategy Builder
Build a focused social strategy tied to reach, leads, or sales.
30-Day Content Calendar
Build a focused 30-day content plan your team can realistically publish.
Newsletter Builder
Create useful newsletters people want to finish and receive again.
Landing Page Copywriter
Write clear landing-page copy around one audience, offer, and action.
Content Repurposing System
Turn one strong source into a complete multi-channel content package.
Use the practical guide before choosing a template
The use-case page walks through the job step by step and explains when each type of resource becomes useful.
Open use caseExplore the topic hub or full collection
Use the topic hub for guides and concepts. Use the collection when you want a focused catalog view without the comparison layer.
Questions before you choose
Are these AI marketing assets free?
Yes. These Make Better assets are currently free unless an individual asset page states otherwise.
Can I use them in ChatGPT or Claude?
Yes. Download the asset, add it to ChatGPT or Claude, and ask the model to use it for the task.
Which asset should a marketer start with?
Start with Social Media Strategy Builder for direction or 30-Day Content Calendar when the strategy is already clear.
Compare templates for adjacent jobs
AI Content Creation Prompts
Find free AI assets for ideas, hooks, carousels, short videos, newsletters, and content repurposing.
AI Social Media Prompts & Templates
Compare free AI assets for social strategy, calendars, hooks, carousels, videos, and LinkedIn growth.
Claude Skills for Business
Explore downloadable AI skills and structured workflows for marketing, sales, SEO, ecommerce, and project delivery.